56%
Reach shoppers where they look first.
In Baymard's product-page usability testing, 56% of users explored product images as their first action. Put key details where shoppers already look.
Baymard Institute, 2018PRODUCT IMAGES FOR ONLINE STORES
Turn more product-page visits into sales.
Your ads bring the clicks. Give shoppers a reason to buy with images that make your product's value clear.
Built by an ecommerce founder with 15+ years of experience.
Result
Main benefit
Illustrative example
One source, a clearer gallery
Make product details easier to see.
The source product stays recognisable. Its photo is kept in full view while supporting copy gives each image one clear job.
Original photo left. One illustrative result right.
Result
Main benefit
Illustrative example
Additional Ocuvers example
A smaller illustrative before-and-after example.
How it works
From product page to export.
Product page detected
Ocuvers Drops GEL 10ml
eyeling.com/products/ocuvers-drops-gel-10ml
Built for existing product pages
Answer the questions a product photo cannot.
Insert the finished images into the product gallery or description you already have. Pictalift does not rewrite the description itself.
Source-backed copy
Use facts found on the product page, with manual recovery when the page cannot be read.
Consistent brand style
Apply your colours and chosen font across every image in the set.
Control the message
Review and edit copy, colours and layout without consuming another set.
Made for recurring work
Create sets for new products, seasonal campaigns and refreshed galleries.
THE RESEARCH BEHIND CLEARER PRODUCT IMAGES
Give shoppers the clarity they need to buy.
A product photo shows what it looks like. A short, relevant explanation helps shoppers see why it matters. Here is the research behind putting them together.
EASIER TO UNDERSTAND
Keep the explanation next to the detail.
Richard Mayer's learning research found that related words and pictures support better understanding when placed close together. Applied to product images, that means keeping each explanation beside the feature it describes.
Richard E. Mayer, Multimedia Learning, 2009FEWER UNANSWERED QUESTIONS
Make the deciding detail easier to find.
Baymard observed shoppers overlooking useful features and abandoning suitable products when key information was hard to find. Brief image callouts can make benefits, fit and practical details easier to notice.
Baymard Institute, 2018One image. One clear message.
Start with a useful benefit, support it with a product fact, and keep the text readable on mobile.
These studies explain shopping behaviour and learning. Measure the sales impact in your own store.
About the evidence
Baymard reports direct product-page usability observations. Mayer’s spatial contiguity principle comes from learning research; applying it to shopping is a practical interpretation, not a product-sales experiment.
These sources did not test or endorse Pictalift, and we have not yet measured a Pictalift conversion uplift.
For related direct UX research, see Edward Scott, “Structure Product Descriptions by Highlights,” Baymard Institute, 2018, on making feature highlights easier to scan.
Pricing
Choose the volume that fits.
A product set includes Main Benefit, Key Features and Fit & Use images for your existing product page, plus one Ad Creative. Every plan has the same quality, editing and watermark-free exports.
For a small catalogue
Minimum
EUR 19/month
EUR 19 charged monthly
5 product sets each month
20 images across 5 products
- 3 product-page images + 1 ad creative
- Same image quality on every plan
- Edit image text, colours and layout
- Watermark-free PNG exports
For an active store
Standard
EUR 49/month
EUR 49 charged monthly
20 product sets each month
80 images across 20 products
- 3 product-page images + 1 ad creative
- Same image quality on every plan
- Edit image text, colours and layout
- Watermark-free PNG exports
For a larger catalogue
Scale
EUR 129/month
EUR 129 charged monthly
60 product sets each month
240 images across 60 products
- 3 product-page images + 1 ad creative
- Same image quality on every plan
- Edit image text, colours and layout
- Watermark-free PNG exports
Your first product set is free once per account: all four images, watermark-free. Plans are for creating sets for more products. No card needed to try.
Allowances renew monthly, including on annual plans. Subscriptions renew automatically until cancelled through self-service billing.
FAQ
Good questions, clear answers.
Make your next click count.
Give your next visitor a clearer reason to buy. Try a complete image set with your own product.